Concept module
Measurement planning & the dataLayer
Decide what to measure and design a clean dataLayer before you ever open GTM.
Start lesson 17 lessons · self-paced
Lessons
- 1→
Why Plan Before You Tag
Most tracking problems start before GTM is opened.
- 2→
From Business Goals To Events
Turn goals into the specific events worth tracking.
- 3→
The Measurement Plan Document
What the plan contains, and a simple format.
- 4→
Event Naming Conventions
Consistent names keep reports clean and scalable.
- 5→
Designing The DataLayer Schema
The contract between your site and your tags.
- 6→
The Ecommerce DataLayer
The standard structure GA4 ecommerce expects.
- 7→
Writing A Tagging Spec For Developers
Turn the plan into instructions a developer can implement.