Hands-on module

Triggers: what makes a tag fire

The rules that decide when a tag runs: clicks, links, scroll, timers, visibility and page paths.

Triggers are the rules that decide when a tag runs. This module is a tour of every built-in trigger GTM ships with, from clicks and links to scrolling, timers, element visibility and a handful of engagement signals, so you can fire a tag in response to almost anything a visitor does.

Most of these need no dataLayer at all: GTM listens to the page directly. You'll start with the click and Just-Links triggers, scope them with built-in variables and CSS selectors, then work through page-path rules, exceptions, scroll depth, timers and the engagement triggers (copy, print, tab visibility, exit intent).

What you'll learn

Fire tags on a specific button (Click ID, Click Text, CSS selector) and on every link
Restrict a tag to one path, and block it on another with an exception
Catch scrolling, time on the page, and when an element comes into view
Track outbound links, downloads, tel:/mailto: clicks, copies, prints and exit intent

Start lesson 115 lessons · self-paced

Lessons