Exit Intent

Detect exit intent, the cursor darting to the very top of the window, and push exit_intent. Great for triggering a save-offer modal.

• Move your cursor up to the top edge

Listen to mousemove, check e.clientY <= 10, and fire only once.

1. Add the exit-intent listener

   There's no built-in exit-intent trigger, so a small Custom HTML tag watches the cursor and pushes its own event.

   1. Go to Tags → New and choose Custom HTML.
   2. Paste a script that adds a mousemove listener and pushes { event: 'exit_intent' } when e.clientY <= 10, firing only once.
   3. Set its firing trigger to All Pages, name it Listener - Exit intent, and Save.

2. Create the Custom Event trigger

   1. Go to Triggers → New and choose Custom Event.
   2. Set Event name to exit_intent (it must match the event you pushed).
   3. Name it Event - exit_intent and Save.

3. Attach a tag

   1. Go to Tags → New and choose your save-offer modal tag, or a Custom HTML test tag with <script></script>.
   2. Under Triggering, add Event - exit_intent, then Save.

Open the live version of this lesson, that is the page you point Tag Assistant at. It has the clickable elements next to a live dataLayer, so this page stays clean for reading.

1. In your GTM, click Preview.
2. Paste the live page URL above and click Connect.
3. Interact with the live page and watch your tags fire in Tag Assistant.