Retail Pixels & Offline: Recap And Verify

5 questions. Answer all of them, then submit; you need 4 of 5 to pass.

1. 1. You are adding the Pinterest Tag for a store. What does a useful conversion setup include?

   The base tag with your Tag ID, plus a checkout conversion event passing value and currencyOnly the base tag; Pinterest infers conversions from trafficA Custom HTML scrape of the order confirmation pageThe Google Ads conversion tag with Pinterest's ID
2. 2. What identifies your account in the Reddit Pixel template?

   Your subreddit nameYour Advertiser IDA Measurement ID beginning with G-Your Reddit username and app secret
3. 3. A lead clicks a Google ad, submits a form, and the deal closes in your CRM 30 days later, entirely offline. How does that sale get credited to the ad click?

   It cannot; only browser events are attributableGA4 infers it from the visitor's later site visitsThe click ID (gclid) captured at the click is stored with the lead in the CRM, and the offline conversion is uploaded with that id to match the sale back to the clickThe ad platform emails the advertiser to confirm each sale
4. 4. Where does the Conversions API fit into closing the loop on off-site outcomes?

   It replaces the need for any click or match identifiersIt lets your server send conversions (CRM closes, in-store sales) directly to the platform, matched by identifiers, without needing a browser eventIt is a reporting export API with no write capabilityIt only works for purchases made inside the platform's own app
5. 5. Your CRM wants to support offline conversion uploads later. What must your GTM setup do now, at click time?

   Fire a provisional conversion on every ad landingNothing; the upload works from the sale amount aloneSend the visitor's email address to the ad platform on page loadCapture and persist the click ID (via the Conversion Linker and your forms) so it can be stored on the lead record