Hands-on module
GA4 setup
Stand up GA4 and measure the essentials: config, site search and logged-in users.
Before you can measure a store, GA4 itself has to be set up right. This module stands up the GA4 base tag and the everyday events most sites need.
You'll configure the base Google tag with your Measurement ID, send a sign_up event with parameters, capture site search, and identify logged-in users with a user_id.
What you'll learn
- Configure the GA4 base tag (Google tag) and a custom event with parameters
- Reuse a Constant for the Measurement ID across tags
- Measure site search (view_search_results)
- Identify logged-in users with login and a user_id
Start lesson 14 lessons · self-paced
Lessons
- 1→
GA4 Config + Event
Set up the GA4 base tag and a custom event with parameters.
- 2→
Site Search
Emit view_search_results with a search_term and tag it.
- 3→
Login & User_Id
Set a user_id and fire a login event for cross-device tracking.
- 4→
GA4 Setup: Recap And Verify
Recap every lesson, then check your whole container in one pass.