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GA4 Tracking
The Google Analytics 4 spine, pulled out of the level courses into one path.
For analysts and marketers who just need GA4 set up properly.
By the end: You can configure GA4, capture the core events that matter, measure ecommerce, and keep data flowing across domains and under consent.
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4 Modules23 LessonsBeginner → AdvancedProgress shared with your courses
- 1The Page-Load LifecycleWhen GTM loads, and why timing matters.Read→
- 2How A Tag Sends DataBeacons, pixels and network requests.Read→
- 3Cookies, Sessions And IdentityHow tools recognize users and group activity.Read→
- 4The DataLayer As The BridgeHow page data reaches your tags.Read→
- 5Attribution BasicsHow credit for a conversion gets assigned.Read→
- 6Deduplication And Multiple ToolsAvoiding double-counting across vendors.Read→
- 7Why Tracking BreaksThe usual suspects, and how to be resilient.Read→
- 8Why Plan Before You TagMost tracking problems start before GTM is opened.Read→
- 9From Business Goals To EventsTurn goals into the specific events worth tracking.Read→
- 10The Measurement Plan DocumentWhat the plan contains, and a simple format.Read→
- 11Event Naming ConventionsConsistent names keep reports clean and scalable.Read→
- 12Designing The DataLayer SchemaThe contract between your site and your tags.Read→
- 13The Ecommerce DataLayerThe standard structure GA4 ecommerce expects.Read→
- 14Writing A Tagging Spec For DevelopersTurn the plan into instructions a developer can implement.Read→
- 15GA4 Enhanced MeasurementKnow what GA4 collects automatically, and what you still add in GTM.Beginner→
- 16GA4 Config + EventSet up the GA4 base tag and a custom event with parameters.Intermediate→
- 1Share EventFire the GA4 share event with method and content_type.Beginner→
- 2Site SearchEmit view_search_results with a search_term and tag it.Intermediate→
- 3Form Start & SubmitFire form_start on first interaction and form_submit on submit.Intermediate→
- 4Login & User_IdSet a user_id and fire a login event for cross-device tracking.Intermediate→