Hands-on module
Social ad conversions
Install the official Meta, LinkedIn, TikTok and X templates.
Social platforms each ship an official GTM template, so you rarely need Custom HTML here. This module installs the big four, Meta, LinkedIn, TikTok and X, and fires the conversions each one reports on.
The rhythm repeats: install the vendor template from the Community Gallery, drop in your pixel or partner ID, fire the base tag on all pages, then map standard events (purchase, lead) from the dataLayer you already built.
What you'll learn
- Install Meta's official Pixel template and map standard events from the dataLayer
- Add the LinkedIn Insight Tag 2.0 with your Partner ID
- Install the TikTok Pixel and fire standard events
- Install the X Pixel / Universal Website Tag and fire conversions
Lessons
- 1→
Meta Pixel
Use Meta's official GTM template and map standard events from your dataLayer.
- 2→
LinkedIn Insight Tag
Install the LinkedIn Insight Tag 2.0 template with your Partner ID.
- 3→
TikTok Pixel
Install the TikTok Pixel template and fire standard events.
- 4→
X (Twitter) Pixel
Install the X Pixel / Universal Website Tag and fire conversion events.
- 5→
Social Ad Conversions: Recap And Verify
Recap every template, then check your whole container in one pass.