Lesson 2 of 5

LinkedIn Insight Tag

① Connect your GTM container

Paste your container ID to load it into this page. It only ever runs here.

Advanced: use a specific environment

LinkedIn's Insight Tag 2.0 is a Community Template install: base tag on all pages with your Partner ID. The twist is that LinkedIn conversions are defined in Campaign Manager, not in the tag itself.

You'll install the base tag and fire your lead signal on generate_lead so Campaign Manager can match it to a conversion.

Goal

Install the LinkedIn Insight Tag 2.0 and fire on generate_lead.

Build it in GTM

Install the LinkedIn Insight Tag 2.0 (Community Template Gallery)
From the Community Template Gallery (or built-in). ID required: Partner ID.
Install the LinkedIn Insight Tag 2.0 template, firing on All Pages.
Add your Partner ID.
Define conversions in LinkedIn Campaign Manager (URL- or event-based).
Fire it on a Custom Event trigger for generate_lead
Add a Custom Event trigger on generate_lead and fire the LinkedIn tag on it, passing value and currency where relevant.
Go deeper
Browse ready-made, Google-approved options: DumbData: free GTM custom templates (client + server-side).

Debug in Tag Assistant

Copy this lesson's live URL and paste it into GTM Preview, that is the page Tag Assistant connects to. It has the clickable elements, so this page stays clean for reading.

In your GTM, click Preview.
Paste the live URL above and click Connect.
Interact with the live page and watch your tag fire in Tag Assistant.

What you should expect to see

Firing the sample generate_lead fires the LinkedIn tag in Tag Assistant; the conversion itself is defined in Campaign Manager.

Verify your container

Built it? Export your container, Admin → Export Container, choose your workspace, then drop the JSON here to check it against this lesson.

Drop your container .json here

or browse · checked in your browser, nothing is uploaded

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