Social Ad Conversions: Recap And Verify

5 questions. Answer all of them, then submit; you need 4 of 5 to pass.

1. 1. You need the Meta Pixel in GTM. What is the recommended install route?

   Paste the pixel snippet into a Custom HTML tag for full controlMeta's official template: base pixel with your Pixel ID on all pages, standard events mapped from the dataLayerAdd the pixel code to the site's source, outside GTMUse the Google tag with Meta's Pixel ID
2. 2. Your site already pushes a GA4-style purchase event with items and value. How do you report that purchase to Meta and TikTok?

   Re-instrument the site with each platform's own push formatOnly server-side integrations can reuse existing eventsExport the purchases from GA4 into each platform nightlyFire each platform's conversion tag on the same Custom Event trigger, mapping value and currency from the dataLayer variables you already have
3. 3. What identifier does the LinkedIn Insight Tag 2.0 need?

   Your LinkedIn Partner IDA Measurement ID beginning with G-An OAuth token from LinkedIn Campaign ManagerYour company page URL
4. 4. What is the base-plus-events structure shared by Meta, TikTok and the X pixel?

   One combined tag that both loads the pixel and sends all eventsEvents first on a trigger, then the base tag fires lazily when neededA base pixel tag on all pages initializes the platform ID, then separate event tags fire standard events (purchase, lead) on your triggersThe base tag is optional if you only need conversions
5. 5. Why fire the social platforms' standard event names (Purchase, Lead) instead of inventing your own?

   Custom names are rejected by the pixel entirelyStandard events are exempt from consent requirementsStandard names compress better on the networkThe platforms' optimization and reporting are built around their standard events, so conversions only feed bidding correctly under those names